Advertising and marketing communications to drive your business ...

Your Sales Department can
Harness the Power of "Data-Driven Marketing"?

The best time to talk to your prospects and leads?is just after your sales person has made a pitch. You want to close that deal. To The Point Marketing specializes in event-driven marketing messages. That means we send the right message to the right person at the right time... like...just after your sales team has made a pitch, and when a prospect is ready to buy...?

"Hope and Wait" Sales

Our friend "Fred" works at a sales job. Poor Fred, he pitches his?potential customers and then he sits and waits. He has such high hopes?that they will call. Fred hasn't been back to see that prospect in 3 weeks.?His sales manager hopes Fred has added his prospect to the sales funnel...Fred will wait for the prospect to make a decision about buying. Fred hopes the prospect likes the proposal. Fred hopes he will remember to call again next year. Fred?hopes they see the company ads in the newspaper. Everybody is hoping and waiting for the customer. But, no one is calling on them.

"Data-Driven" Sales

Our friend "Tom" works in sales too. His company?uses To The Point Marketing as their agency. To The Point built the sales team a 'System" that welcomes all the new leads that Tom meets around town. "The System" was designed to support Tom when he has a hot prospect.? Tom knows that his prospective customers will be automatically thanked for their consideration. Tom's hot leads will go into a database that his boss can see and analysis and determine who's ready to buy.? Tom's potential customers will hear from Tom regularly and they will be reminded that his company would love them as a customer.? If the sale doesn't go through, Tom's?prospect gets a survey and?is?asked 'What could we have done to earn your business?"? When Tom makes the sale, his new customers are surveyed and?asked for a friend-referral and a social media connection.?

Tom LOVES working in sales for his company.

The experts at To The Point Marketing can show you how to go from
"Hope and Wait" - to "Results Driven" Sales.
Get those prospects and leads qualified and closed.

Don't wait. Let us customize a data-driven marketing communication program for your business.

The marketing experts at To The Point will build your business a tremendously profitable, customized "System" that sends the right message to the right person, at the right time, so customers buy from you and not your competition. The "System" gives your business the power of smart, timely, data-driven, marketing that drives more profit to your bottom line.

We are the leader in data-driven marketing messaging. Contact us for a consultation. You'll be glad you did. 603.772.1220.

Source: http://ttpmarketingsystem.blogspot.com/2012/02/sales-at-your-company-are-dependent-on.html

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