AMA Job Bank: Direct Marketing/CRM/Database jobs, Birmingham ...

Direct Response Marketing Coordinator Job Code: 5979 POSTED: May 16 Salary: Open Location: Birmingham, Alabama Employer: Blue Cross Blue Shield of Alabama Type: Full Time - Experienced Category: Direct Marketing/CRM/Database Required Education: 4 Year Degree

About Blue Cross Blue Shield of Alabama Blue Cross and Blue Shield of Alabama is the largest provider of healthcare benefits in Alabama. For over 70 years, we have been at the top of the class among Blue Cross plans across the country. We are proud to provide coverage for more than 3.5 million people. View all our jobs

About Our Company Blue Cross and Blue Shield of Alabama is the largest provider of healthcare benefits in Alabama. For 75 years, we have been at the top of the class among Blue Cross Plans across the country. We are proud to provide coverage for more than 3 million people. Department Overview The Marketing Division is responsible for the sales and retention of new and existing group accounts, maintenance and service of such accounts and upgrading of business to these accounts. It is also responsible for individual, senior products and long term care sales and retention. Sales and product support involve the entire scope of Blue Cross and Blue Shield of Alabama coverage, including health, dental, long term care, life and account-based products. The Marketing Division is also responsible for product development and management, product profitability, advertising, direct marketing, marketing communications, marketing research and development, as well as group cost and utilization reporting activities. General Responsibilities The incumbent is responsible for strategically leading and managing the execution of direct response marketing programs to support sales strategies and meet business, revenue and profitability objectives. The incumbent is also responsible for leading, presenting and executing direct response plans that translate overall cross-sell strategies and meet business, revenue and profitability objectives. The incumbent will design direct marketing tests, ongoing program forecasting, response tracking and results analysis that support key hypotheses and deliver statistically valid results that drive actionable learnings. The incumbent will partner with cross-functional teams (including the consumer sales contact center, corporate marketing, finance, etc.) to drive successful end-to-end campaign execution as well as managing key relationships with external vendor outlets (such as agencies and fulfillment houses) to produce world-class marketing programs that drive sales results.

1. Bachelor degree 2. Eight to ten years of direct response marketing experience (including strategy, execution and marketing operations) 3. Experience executing direct response programs that meet revenue/profitability goals and business/consumer objectives (strategy, execution and analysis of direct mail, email, web, sales support, telemarketing/call center, etc.) 4. Demonstrated ability to effectively manage internal and external cross-functional relationships (including advertising and marketing agencies, list brokers, media, fulfillment, vendors, etc.) 5. Agency and/or client side experience managing B2C and B2B direct response program development and execution 6. Project Management experience 7. Experience in a position demonstrating exceptional written, verbal and interpersonal communication skills 8. Experience in a position analyzing information to solve problems How To Apply Information about current career opportunities can be found on our web site at www.bcbsal.jobs. Click on Search All Jobs. To apply, build a profile online and attach your resume by registering with our website. Click on the "Apply Now" button to login or register if this is your first time.

Blue Cross Blue Shield of Alabama

Birmingham AL

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